Title

V:LACEA Package Design

Client
YW FNB
Year
2024
Tag
Brand Design
Overview

V:LACEA is a haircare brand that accentuates and enhances beauty through its hair products.

We wish to transform and strengthen the brand identity, which had low recognizability and weak cohesion, into a modern and luxurious brand concept.

Situation

V:LACEA is a hair care brand that emphasizes and enhances beauty through hair products.

We aim to transform and strengthen the brand identity, which had low visibility and lacked consistency, into a modern and sophisticated brand concept.

Summary

NAME

V:LACEA V(You) + Lacea(Adorn)

SLOGAN

A brand that adorns your hair, VLACEA

PERSONA

Women aged 20-35

CORE VALUES

HEALTHY / BRIGHT / BEAUTIFUL

DESIGN CONCEPT KEYWORDS

Substantial / Luxurious / Elegant / Modern


Logo

Typeface

Color System

Pattern

Package

Application