Title
V:LACEA Package Design
Client
YW FNB
Year
2024
Tag
Brand Design
Overview
V:LACEA is a haircare brand that accentuates and enhances beauty through its hair products.
We wish to transform and strengthen the brand identity, which had low recognizability and weak cohesion, into a modern and luxurious brand concept.
Situation
V:LACEA is a hair care brand that emphasizes and enhances beauty through hair products.
We aim to transform and strengthen the brand identity, which had low visibility and lacked consistency, into a modern and sophisticated brand concept.

Summary
NAME
V:LACEA V(You) + Lacea(Adorn)
SLOGAN
A brand that adorns your hair, VLACEA
PERSONA
Women aged 20-35
CORE VALUES
HEALTHY / BRIGHT / BEAUTIFUL
DESIGN CONCEPT KEYWORDS
Substantial / Luxurious / Elegant / Modern
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