Title
Typed Brand Design
Client
BUSINESS CANVAS
Year
2021
Tag
Brand Design
Overview
Typed is a document-centered knowledge management web application designed to fundamentally solve the biggest challenge of the 21st century: information overload. We are here to help you navigate with ease.
Accordingly, we have worked on clarifying Typed's brand strategy and visualizing it through design to better serve you.
BRAND MISSION
To enhance the value of knowledge by creating a network-driven knowledge framework.
BRAND CORE VALUES
Innovative / Intuitive / Integrated
DESIGN CONCEPT KEYWORDS
Mono / Bold / Connected
Logo
The name Typed carries the meaning of 'finishing a document task'. Therefore, it symbolically represents 'completion' by utilizing the symbol of the 'Enter' key as its emblem.
Typeface
Noto Sans KR was chosen to serve a wide range of users aiming to turn ideas into reality, as it offers 'the most ordinary' font with clear readability without unnecessary decoration.
Color System
The monotone-based Primary Color adds simplicity and highlights the intuitiveness of Typed. It has been designed to use vivid colors as highlight colors to emphasize the brand's creativity, enhancing the fundamental function of Typed, which is bringing new ideas to life.
Graphic Motif
The graphic motifs are divided into two main categories.
Firstly, the motifs related to punctuation and document symbols. These symbols are set to be displayed only in point colors to emphasize innovation within a familiar document work environment.
Secondly, based on Typed's philosophy of transforming the traditional folder system into a context-based knowledge network, we utilized motifs related to connections and networks.
Application
