
Title
Stop Writing, Start Typing.
Client
BUSINESS CANVAS
Year
2021
Tag
Videography
Brand Design
Overview
We have created the advertisement video for Typed, <Stop Writing, Start Typing.>. This video was made to clearly communicate how Typed enables a more efficient and intuitive way to handle document creation and knowledge management, by breaking away from the traditional complex and cumbersome document processes that have been prevalent for decades. It removes unnecessary writing steps and inefficient procedures.
Using minimal typing motions and rapid text transitions, we visually embody Typed's core value of erasing the clutter of conventional work methods and presenting a simple and clear work environment.
The text that repeatedly appears and disappears in the video effectively illustrates Typed's strengths and unique aspects by removing unnecessary processes and allowing seamless connection and expansion of knowledge according to the user's flow of thought.
Through concise and intuitive visuals, we focused on powerfully and sensorially expressing how Typed can fundamentally and efficiently transform the user's document creation experience.