Title
BCU(BUSINESS CANVAS Universe)
Client
BUSINESS CANVAS
Year
2023
Tag
Brand Design
Web Design
Overview
The internal brand design of Business Canvas is all based on the BCU (BUSINESS CANVAS Universe).
With the concept of spaceships and crew seeking answers to the mysteries of the universe, it has been crafted with inspiration from space-related content, astronomy, and its history.
ASAB
Business Canvas is based on a fictional organization called ASAB. Each member of ASAB takes on a role aboard the spacecraft according to their expertise. They then meet clients and customers, metaphorically represented as planets or aliens, to test hypotheses about problems and seek answers containing the secrets of the universe.
Worldview
BUSINESS CANVAS | Team Members | Products | Clients/Customers |
|---|---|---|---|
ASAB | CANVAS Crew | Spacecraft | Aliens/Planets |
Principles
The six principles of Business Canvas are inspired by the following symbols:
Customer: Radar to discover unknown planets
Action: An open door to venture outside the spacecraft and execute operations
Alignment: The Grand Alignment when the planets of the solar system align in a row
Extra Mile: Humanity's first footprint on the moon
ROI: A cycloid curve proving that the shortest distance isn't always the fastest route
Together: Three astronauts looking in the same direction
The Sounds of CANVAS
The Business Canvas business card, 'The Sounds of CANVAS', is inspired by the Golden Record carried by Voyager, which traveled the farthest among human-launched objects. It draws from the idea that a business card serves as the first greeting when meeting someone, akin to the first greetings of humanity delivered to an alien through the Golden Record.
The back of the card includes a phrase or symbol significant to each team member, making each card a unique personal greeting.
The shape of the card is finished with rounded corners on the top to evoke the image of a spacecraft.
CANVAS EMERGENCY KIT
The 'CANVAS EMERGENCY KIT' is Business Canvas's welcome kit comprised of essential items for new crew members in crisis situations in space. The welcome kit includes:
ID CARD: An identification card containing the squad and circle affiliations and personal identity information
Passport Cover: A must-have for smooth passage through unfamiliar space
Stickers: Customizable stickers to denote individual affiliations
Tumbler: Designed to supply water immediately in emergencies
Business Card Case: Designed with the front of the Golden Record in mind, to complement the business card featuring the back of the Golden Record
Guidebook for Business Canvas Hitchhikers of the Galaxy - Beginner Edition: A welcome booklet and guide for new crew members, inspired by the film and novel The Hitchhiker's Guide to the Galaxy
The Neonprint
The Neonprint is the title of the New Year ceremony marking the start of a year at Business Canvas. Inspired by the 'Blueprint' which signifies a plan, it applies BCU’s Primary Neon Color.
Grand Alignment Day
Grand Alignment Day is based on the concept of Grand Alignment, where the planets of the solar system are aligned in a straight line. It involves sharing and reflecting on the journeys of each squad and circle over a month and discussing how best to traverse future journeys most efficiently, during Business Canvas's monthly town hall meeting.
