The website of a B2B company is no longer just an 'online business card.' In an age where potential clients explore information on their own and make purchasing decisions independently, a website has become the first impression and the most critical sales channel. According to McKinsey's B2B Pulse Report, there is a rapidly growing preference for remote and self-service purchasing, even in high-value transactions.

The question is, 'What tools should we use to create it?' Beyond impressive design, it should drive tangible inquiries and allow quick modifications and experiments based on marketing situations. Especially since the marketing team often operates directly without developers, choosing a tool must be even more careful.

Before looking into website builders, first assess the situation of our team.

• What is the core goal of the website? (Brand promotion, lead generation, product showcase, content hub, etc.)

• Does the marketing team need to frequently change text or images directly?

• Is organic traffic through search engines (SEO) important?

• What is the initial production budget and timeline?

Consider the answers to these questions and find the tool that best fits our team.

Comparison of 5 Key Website Build Tools

1. Code Build: High Freedom, Equivalent Responsibility

This method is the most traditional and offers the highest degree of freedom. You can develop it directly using HTML/CSS/JavaScript or outsource production to a development company. It's most suitable when custom design is needed for integration with in-house systems (ERP, CRM, etc.), implementing complex functions, or large-scale expansion.

However, even simple modifications such as changing a sentence may require a developer's help, making immediate responses by marketers challenging. To compensate for this drawback, collaborating with the development team to design a CMS area where marketers can directly modify content is essential.

In terms of SEO, as emphasized in Next.js official documentation, it can create a technically advantageous structure by adopting a method that allows search engines to read pages easily and show them quickly to users.

• Recommended For: Mid to large-sized companies where long-term expansion and system integration are crucial

2. Cafe24: Optimized for Product and Quotation-focused B2B Business

Cafe24, a strong player in shopping solutions, is an excellent choice for B2B companies centered around product catalogs. It has strengths in systematically displaying various product specifications and options and building quotation inquiries or order flows.

From a marketer's standpoint, SEO settings are relatively simple. According to cafe24 official guide, basic search engine optimization is possible just by activating the sitemap (XML) and RSS feeds on the admin page and submitting these addresses to Google Search Console or Naver Search Advisor.

• Recommended For: Manufacturing or distribution B2B companies with a large number of products and a focus on quotation inquiries

3. Imweb: The Easiest Way for the Fastest Start

If you need to "start quickly without a developer," imweb is a good choice. Thanks to an intuitive interface, you can easily add and modify text, images, and functional sections without knowing any code.

It is particularly useful for startups or teams lacking resources, and SEO settings are kindly guided as well. imweb's official help offers step-by-step instructions that beginners can easily follow, from registering with Google and Naver search engines to submitting sitemaps and inserting meta tags.

• Recommended For: Initial startups wishing to swiftly build a website to gauge market reactions, teams without internal development resources

4. WordPress: The Powerful Companion in Content Marketing

If your strategy is "We'll gather potential clients through content," WordPress is close to the answer. It boasts an extensive ecosystem of themes and plugins as many websites worldwide are crafted using WordPress.

It's optimized for systematically accumulating and managing content such as blogs, technical documentation, and customer success stories. Utilizing plugins like Yoast SEO allows you to easily add 'structured data (Schema)' such as FAQs or Q&A, making your search results more noticeable. WordPress.com's official SEO guide also provides easily followable instructions for beginners. However, when operating directly, constant management is needed, including updates of themes and plugins.

• Recommended For: SaaS, IT, and professional service companies using content marketing and search inflow as a core strategy

5. Framer: Exceptional Design and Ease of Management for Marketers Simultaneously

Recently, it's one of the most noticed tools. Our website is also made with Framer, as are the websites of our clients. Framer is suitable for companies prioritizing brand image, as it allows the creation of sensory and interactive websites without code.

The greatest advantage of Framer is the ease of management for marketers. Thanks to the recently released On-Page Editing feature, you can edit and publish text or images instantly while on the website. There's no need to wait for a developer if you quickly want to change some wording.

According to the Framer official guide, it also includes basic optimization features such as automatic sitemap generation, redirection, and SEO-related tag settings.

• Recommended For: Teams needing frequent quick edits and experiments while emphasizing brand identity

Summary of Recommended Tools by Situation

Things Marketers Should Immediately Check

No matter how fancy the tool chosen, if the basics aren't maintained, potential clients won't find our website. Here is a checklist that marketers must always check regardless of the tool. These items are also commonly emphasized in Google's SEO Starter Guide.

• Clear Title and Description: Clearly show the topic of each page.

• Logical URL Structure: Let the address alone suggest the content, like website.com/services/digital-marketing.

• CTA (Call to Action) Placement: Place buttons like 'Contact Us', 'Request Demo', 'Download Materials' in easily accessible locations.

• Elements to Inspire Trust (Social Proof): Strategically display customer logos, success cases, certification marks.

• Mobile Optimization: Ensure the website is easily viewable on smartphones without disruption.

• Image Alt Text: Add simple descriptions to all images to help search engines 'read' the images.

• Submit Sitemap: Submit the 'map' of our website to Google Search Console and Naver Search Advisor to ensure nothing is missed.

Conclusion: Our Team's Operating Style Provides the Answer

Ultimately, there is no best tool. There is only the tool that best fits the goals and way our organization operates.

If branding and quick execution, and ease of internal adjustment are the top priority, Framer will offer great satisfaction. If you want to develop long-term inflow through a content hub, WordPress is practical, and if product sales and quotation are central, cafe24 is practical. If quick validation is needed within a limited budget and time, one can start with imweb.

According to Gartner's survey, the time spent without directly meeting salespeople during the B2B buying process continues to increase. Now, the website is the most important space where potential customers meet, understand, and trust our business. Choosing the tool that our team can cultivate best is the first step to success.